OUR STORY - SHIRLEY, SOLIHULL · EST. 2020
Beauty is a personal masterpiece.
Not a chain. Not a conveyor belt. A small, appointment-only studio where every treatment starts with listening - and ends with you, only more so.
- 6y
- IN SHIRLEY
- 5.0★
- FROM OUR CLIENTS
- 1:1
- ONE CLIENT AT A TIME
It started with one chair -
and a refusal to rush.
Anna Szablej opened Beauty Icon in Shirley in 2020 with a simple conviction: the best work happens when nobody is watching the clock. While the industry optimised for volume, we optimised for the person in the chair - one client, one appointment, undivided attention.
6 years on, that hasn't changed. Every treatment still begins with a conversation about your skin, your nails, your goals - and every product we use, from OPI to Environ, is chosen because we'd use it on ourselves.
“I don't want you to leave looking like someone else. I want you to leave looking like yourself - on your best day.”- Anna Szablej, founder
WHAT WE STAND FOR
Four promises, kept at every appointment.
You, at the centre
From the moment you step in to the minute you leave, the focus is on you. We listen first, advise second, and never sell you a treatment you don't need.
Certified expertise
Trust is non-negotiable. We are trained, certified and insured - and we keep learning, because the craft keeps moving.
Innovation, safely
We stay on the cutting edge of beauty and aesthetic technology - but never at the cost of your well-being. Effective and safe, in that order.
Confidence, renewed
True beauty shines from within. Our job isn't just to enhance how you look - it's to send you out the door more self-assured than you came in.
A studio that feels like
a deep breath.
Calm, spotless and yours for the duration - no queue behind you, no chair beside you. On Stratford Road in Shirley, with free parking front and back.
Woman-owned - founded and run by Anna Szablej
LGBTQ+ friendly - everyone is welcome here, always
Salon-exclusive products - OPI, The Gel Bottle, Environ, Footlogix
Hospital-grade hygiene - sterilised tools, single-use where it matters
Honest pricing - every price published, consultation always included
“The most meticulous care I've found in Solihull. You can tell this isn't a job for her - it's a craft.”Client review · long-standing client